diff --git a/include/wx/string.h b/include/wx/string.h
index 95e9a4a3bf..625be23253 100644
--- a/include/wx/string.h
+++ b/include/wx/string.h
@@ -1745,6 +1745,20 @@ public:
         return FromImpl(std::move(utf8));
     }
 
+    void AssignFromUTF8Unchecked(const char *utf8, size_t len = npos)
+    {
+        m_impl.assign(utf8, len == npos ? strlen(utf8) : len);
+    }
+    void AssignFromUTF8(const char *utf8, size_t len = npos)
+    {
+        if ( !utf8 || !wxStringOperations::IsValidUtf8String(utf8) )
+        {
+            clear();
+            return;
+        }
+        AssignFromUTF8Unchecked(utf8, len);
+    }
+
     std::string utf8_string() const { return m_impl; }
 
     const wxScopedCharBuffer utf8_str() const
@@ -1768,6 +1782,56 @@ public:
     static wxString FromUTF8Unchecked(const std::string& utf8)
       { return FromUTF8Unchecked(utf8.c_str(), utf8.length()); }
 
+    void AssignFromUTF8Unchecked(const char *utf8, size_t len = npos)
+    {
+        if ( len == npos )
+            len = strlen(utf8);
+
+        wxMBConvStrictUTF8 conv;
+        if ( m_impl.size() > len )
+        {
+            // We can be sure that the conversion result fits into the
+            // existing buffer, so use it directly.
+            m_impl.resize(conv.ToWChar(ImplData(), m_impl.size(), utf8, len));
+        }
+        else
+        {
+            // We can't be sure that the conversion result fits into the
+            // existing buffer, so compute the length we need.
+            m_impl.resize(conv.ToWChar(nullptr, 0, utf8, len));
+            conv.ToWChar(ImplData(), m_impl.size(), utf8, len);
+        }
+    }
+    void AssignFromUTF8(const char *utf8, size_t len = npos)
+    {
+        if ( !utf8 )
+        {
+            clear();
+            return;
+        }
+
+        if ( len == npos )
+            len = strlen(utf8);
+
+        wxMBConvStrictUTF8 conv;
+        if ( m_impl.size() > len )
+        {
+            m_impl.resize(conv.ToWChar(ImplData(), m_impl.size(), utf8, len));
+        }
+        else
+        {
+            const auto needed = conv.ToWChar(nullptr, 0, utf8, len);
+            if ( needed == wxCONV_FAILED )
+            {
+                clear();
+                return;
+            }
+
+            m_impl.resize(needed);
+            conv.ToWChar(ImplData(), m_impl.size(), utf8, len);
+        }
+    }
+
     std::string utf8_string() const { return ToStdString(wxMBConvUTF8()); }
     const wxScopedCharBuffer utf8_str() const { return mb_str(wxMBConvUTF8()); }
 #endif // wxUSE_UNICODE_UTF8/wxUSE_UNICODE_WCHAR
@@ -3656,6 +3720,14 @@ private:
 private:
   wxStringImpl m_impl;
 
+  // Get access to the string buffer: we assume that we can always rely on
+  // C++17 semantics of data(), even when not using C++17, which seems
+  // reasonable as C++17 mostly standardized existing practice.
+  wxStringCharType* ImplData()
+  {
+      return const_cast<wxStringCharType*>(m_impl.data());
+  }
+
   // buffers for compatibility conversion from (char*)c_str() and
   // (wchar_t*)c_str(): the pointers returned by these functions should remain
   // valid until the string itself is modified for compatibility with the
diff --git a/interface/wx/string.h b/interface/wx/string.h
index 3f1cf6f3ff..afc3c0d4dd 100644
--- a/interface/wx/string.h
+++ b/interface/wx/string.h
@@ -527,6 +527,34 @@ public:
     */
     wxString operator =(wxUniChar c);
 
+    /**
+        Assignment from UTF-8 string.
+
+        Calling `s.AssignFromUTF8(utf8, len) is equivalent to doing
+        `s = wxString::FromUTF8(utf8, len)` but may be more efficient as it can
+        reuse the existing string buffer instead of always having to allocate a
+        new one.
+
+        This function can be useful in performance-sensitive loops or with
+        static variables (retaining their buffer between calls) in often called
+        functions.
+
+        @since 3.3.2
+     */
+    void AssignFromUTF8(const char *utf8, size_t len = npos);
+
+    /**
+        Assignment from UTF-8 string.
+
+        This function is the same as AssignFromUTF8() but doesn't check that
+        @a utf8 is a valid pointer to a valid UTF-8 string. It must not be
+        called if @a utf8 is @NULL or its contents is not already known to be
+        correct UTF-8.
+
+        @since 3.3.2
+     */
+    void AssignFromUTF8Unchecked(const char *utf8, size_t len = npos);
+
     ///@}
 
 
@@ -2018,6 +2046,8 @@ public:
         The overload taking @c std::string_view is only available starting with
         wxWidgets 3.3.0 and requires the consumer application to use C++17.
 
+        @see AssignFromUTF8()
+
         @since 2.8.4
     */
     static wxString FromUTF8(const char* s);
@@ -2046,6 +2076,8 @@ public:
         The overload taking @c std::string_view is only available starting with
         wxWidgets 3.3.0 and requires the consumer application to use C++17.
 
+        @see AssignFromUTF8Unchecked()
+
         @since 2.8.9
     */
     static wxString FromUTF8Unchecked(const char* s);
diff --git a/tests/strings/strings.cpp b/tests/strings/strings.cpp
index 94f77a19b5..7e0d2466b4 100644
--- a/tests/strings/strings.cpp
+++ b/tests/strings/strings.cpp
@@ -192,6 +192,22 @@ TEST_CASE("StringStaticConstructors", "[wxString]")
     //CHECK( wxString::FromUTF8("", 1).length() == 1 );
 }
 
+TEST_CASE("StringAssignUTF8", "[wxString]")
+{
+    wxString s;
+    s.AssignFromUTF8("Oberfläche");
+    CHECK( s == wxString::FromUTF8("Oberfläche") );
+
+    s.AssignFromUTF8("fläche");
+    CHECK( s == wxString::FromUTF8("fläche") );
+
+    s.AssignFromUTF8("Even longer than Oberfläche");
+    CHECK( s == wxString::FromUTF8("Even longer than Oberfläche") );
+
+    s.AssignFromUTF8(nullptr);
+    CHECK( s == wxString() );
+}
+
 TEST_CASE("StringExtraction", "[wxString]")
 {
     wxString s(wxT("Hello, world!"));