diff --git a/boards/xtensa/esp32/esp32-wrover-kit/src/esp32_bringup.c b/boards/xtensa/esp32/esp32-wrover-kit/src/esp32_bringup.c
index 467dd2927bf..24d53eec528 100644
--- a/boards/xtensa/esp32/esp32-wrover-kit/src/esp32_bringup.c
+++ b/boards/xtensa/esp32/esp32-wrover-kit/src/esp32_bringup.c
@@ -43,6 +43,8 @@
 #include "esp32_spiflash.h"
 #include "esp32_partition.h"
 
+#include <arch/board/board.h>
+
 #ifdef CONFIG_USERLED
 #  include <nuttx/leds/userled.h>
 #endif
@@ -75,6 +77,11 @@
 #  include <nuttx/input/buttons.h>
 #endif
 
+#ifdef CONFIG_LCD_DEV
+#  include <nuttx/board.h>
+#  include <nuttx/lcd/lcd_dev.h>
+#endif
+
 #include "esp32-wrover-kit.h"
 
 /****************************************************************************
@@ -313,6 +320,20 @@ int esp32_bringup(void)
     }
 #endif
 
+#ifdef CONFIG_LCD_DEV
+  ret = board_lcd_initialize();
+  if (ret < 0)
+    {
+      syslog(LOG_ERR, "ERROR: board_lcd_initialize() failed: %d\n", ret);
+    }
+
+  ret = lcddev_register(0);
+  if (ret < 0)
+    {
+      syslog(LOG_ERR, "ERROR: lcddev_register() failed: %d\n", ret);
+    }
+#endif
+
   /* If we got here then perhaps not all initialization was successful, but
    * at least enough succeeded to bring-up NSH with perhaps reduced
    * capabilities.