diff --git a/.github/PULL_REQUEST_TEMPLATE.md b/.github/PULL_REQUEST_TEMPLATE.md
index 05c3b804..865e26ad 100644
--- a/.github/PULL_REQUEST_TEMPLATE.md
+++ b/.github/PULL_REQUEST_TEMPLATE.md
@@ -1,24 +1,26 @@
 ## Project
 
-[Project Name](url)
+[project-name](url)
 
 ## Checklist
 
+- [ ] I read [CONTRIBUTING.md](https://github.com/vinta/awesome-python/blob/master/CONTRIBUTING.md) - awesome-python is a shortlist, not a catalog
 - [ ] One project per PR
 - [ ] PR title format: `Add project-name`
-- [ ] Entry format: `- [project-name](url) - Description ending with period.`
-- [ ] Description is concise and short
+- [ ] Entry format: `- [pypi-name](https://github.com/owner/repo) - Description ending with period.`
+- [ ] Display name is the PyPI package name
+- [ ] Placed in an existing use case (new sections and subcategories are maintainer-only)
+- [ ] Meets all Quality Requirements: active, stable, documented, at least 1 month old
 
-## Why This Project Is Awesome
+## Which Tier
 
-Which criterion does it meet? (pick one)
+Pick one:
 
-- [ ] **Industry Standard** - The go-to tool for a specific use case
-- [ ] **Rising Star** - 5000+ stars in < 2 years, significant adoption
-- [ ] **Hidden Gem** - Exceptional quality, solves niche problems elegantly
+- [ ] **Obvious choice** - a tool an experienced Python developer would name unprompted for this use case
+- [ ] **Challenger** - not yet the obvious choice, but a credible successor to one. Give adoption-trajectory evidence, not popularity alone.
 
 Explain:
 
-## How It Differs
+## Displacement
 
-If similar entries exist, what makes this one unique?
+If the use case is at its cap, name the entry your project replaces and argue that yours does that entry's job better. One in, one out.